MEET THE NYFTA

The NYFTA is an association of the top mobile food vendors in New York that focuses on full-service mobile catering and experiential marketing.

We believe that food brings people together. That’s why we curate unique memorable mobile experiences with New York’s premium food trucks, bringing better food to you and more people together. Whether you’re looking to hire gourmet food truck catering for your event or facilitate a marketing promotion, we provide a turn-key service for your mobile culinary needs. We are a team of creative minds and industry experts, driven to help companies of all shapes and sizes build brand awareness, audience engagement and consumer loyalty.
We strategize, we plan, we over-deliver. We sweat the details so you don’t have to.

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Project Cycle

Here’s how it works

Give Us Details
1

Give us details

date, time, location, and number of people

Pick your cuisines
2

Pick your cuisines

from 50+ premium food trucks with eclectic menu variations.

Customize your experience
3

Customize your experience

by designing your own menu board, or adding on interactive elements such as a photo booth

Sit back relax
4

Sit back, relax

and enjoy your event while we ensure seamless execution

Concept development
1

Concept development

whether it’s a detailed marketing plan or a big idea you need help polish, we will collaborate with you to ensure your vision comes to life.

Location selection
2

Location selection

we know NYC and can ensure you reach your target audience in optimal high traffic locations.

Truck Customization
3

Customization

endless customization possibilities, from a unique wrap design, to custom menu development, to branded collateral and so much more!

Branded Truck Promotions
4

Execution

we’re pros, which means you can sit back, relax, and enjoy your event while we ensure it goes off without a hitch. This is what we do best so sit back and relax as we ensure you have a successful event!

NYFTA Truck

why choose us

  • The best eats on the streets - from helping develop customized menus, to picking from our hand-selected vendors, we know good food. We offer over 50 types of cuisines, and we’ve tried everything on the menu to make sure you’ll like it just as much we do.
  • Experienced professionals - With 200+ yearly events under our belt, we can identify and prevent problems before they occur and fix those that arise unexpectedly.
  • Compliance and success - It’s more than just ensuring trucks show up on time. We handle all logistics from insurance paperwork to securing the proper permits, to managing a point of sales system.
  • Premium vendors - our members are properly insured and up-to-date on their health inspections, as well as personally vetted for food quality, cleanliness, reliability, and customer service.

Advocacy

The New York Food Truck Association is committed to empowering local mobile vendors to grow their businesses and to succeed in their mission of sharing their cuisine with others. By connecting our members with potential business opportunities and bringing additional revenue streams through branded promotions, we ensure our members always stay relevant and busy year round.

Our members consist of a diverse group of mobile culinary artists who operate throughout the five boroughs of NYC and are approved by the Department of Health. Our relationship with our members is built on trust, and powered by our common love for food and good company. We are community-driven, always aspiring to sustain high-quality food, enforce street safety, and elevate food truck experiences.

NYFTA food catering Food Truck Catering Custom Branded Promotions

IN THE NEWS

nyfta faq’s

What are the dimensions of a food truck?arrow

The average food truck ranges between 18-24 ft. long and 8 ft. wide. Food carts and trailers range between 9-24. ft long and 5-7 ft. wide. Check out our members to view each vendor’s truck and/or cart dimensions listed on their member page.

Do all NYFTA vendors have health permits and insurance?arrow

Yes, NYFTA only works with food trucks that have health permits, insurance, and have been issued an ‘A’ letter grade from the New York Department of Health. Our members are personally vetted and carefully selected to ensure they meet the highest degree of food quality and hospitality. All certificates of insurance are kept on file and can be provided upon request.

How does payment work?arrow

Depending on your event, payment can be structured in one of two ways: 

    • Private event buyout: Event host covers the cost of the catering and food trucks services directly, and there is no charge for the guests. Prices are estimated at a per-person and time-based rate. 
    • Private event sales: The hired food truck accepts cash and credit card sales on-site. There is typically a minimum sales guarantee required.
How far will NYFTA food truck members travel for an event?arrow

NYFTA members will generally travel within the Tri-State area, depending on location. Additional fees apply for events outside the 5 boroughs.

What if more people show up to an event than expected?arrow

Food trucks come prepared to serve the number of people agreed upon in the contract. Depending on each truck’s storage capability, our members typically bring 10% more product to serve additional portions at an additional per person cost, which is specified at the time of booking.

What if I need to cancel or reschedule my event?arrow

We understand that unexpected things happen. If you need to reschedule your event date or time, we will make our best effort to accommodate your request. If you need to cancel your event, you are subject to our cancellation policy, which will be discussed upfront at the time of booking.

Can food trucks operate indoors?arrow

Many of our members have trucks and/or carts that can be powered by electric and operate indoors. Check out these members here.

What if I want more than one food truck for my event? Can I rent multiple trucks?arrow

Absolutely! NYFTA can source as many vendors as needed for your event, from a single cart to dozens of food trucks.

How much does a branded promotion cost?arrow

The minimum cost to produce a branded promotion is $15k, but pricing can vary depending on the scope of your project. Please fill out a form and a member of our team will be in touch to discuss your project in more detail. 

How does parking work? Do you supply permits?arrow

Although street parking in NYC can be extremely complicated, the NYFTA will work with you to find the perfect parking spot or obtain the necessary parking permit for your branded promotion.

Do you provide brand ambassadors?arrow

Yes, we believe that brand ambassadors (BA’s) can help create genuine interactions and meaningful moments for consumers interacting through the promotion. We work with a great roster of brand ambassadors who are bubbly and love sharing their passion for your product. We can provide you with as many brand ambassadors as needed for your event. Our brand ambassadors are highly trained with the latest data capture programs, so that once the activation ends, you can harness the valuable data and insight that has been collected.

What kind of customization do you do?arrow

Every aspect of our branded activations are highly customizable. We handle everything from custom wraps, to interior/exterior fabrication, branded goods and packaging, and custom menus. Our in-house culinary team can create almost any food and beverage items imaginable for the tastiest interactive experience!

How much lead time do you need for a branded promotion?arrow

Typically about 2-3 weeks prior to the start of the activation, however, every project varies in scope of work and might require additional production time. We recommend filling out our Branded Promotions Form as soon as possible so a member of our team can discuss your project in more detail.

How does the design process work?arrow

After finalizing which truck/cart would best suit your needs, our team will send you a template for your graphic designer to use when creating the graphics for your custom vinyl wrap. We are happy to design the wrap on your behalf, but additional fees will apply.

Do you secure permits?arrow

We do not help food trucks secure necessary health permits and mobile food vendor licenses.

Do you do custom build outs?arrow

We do not handle custom build outs for up-and-coming food truck owners. We only work with pre-existing food trucks that are registered with the department of health and are properly insured.

What are the benefits?arrow

NYFTA will contact you about exclusive event listings, as well as additional branded promotions opportunities as they arise. You will gain access to our vast network of food truck owners and operators in the New York area, as well as receive free marketing from the NYFTA on our social media channels. Additionally, we are always working to change the rule and regulations in favor of food truck owners, and as a member of the Association, we will fight on your behalf for these changes.

What are the fees associated with being a member?arrow

Membership to join the NYFTA is always free!

How do I become a member?arrow

If you are already an existing food truck, please complete this form and a member from our team will get back to you as soon as possible.