Interview with Dave, the owner of Abeetz pizza truck
Have you ever randomly seen a food truck surrounded by an enormous crowd of people and wondered what is going on? Well, next time don't hesitate and check out these food truck promotions for yourself. If you take our advice, on top of experiencing something really cool, you're most likely going to end up getting something awesome for free!
As the New York City’s food truck scene has become increasingly enormous, trying to find the best food can sometimes feel impossible. Our NYFTA team has done all of the heavy-lifting for you and has taste tested almost every food truck in NYC. After our sampling, we have come to a conclusion that’s worth sharing. Next time you’re trying to decide, which food truck to pick to get the best food, service, and value, we have you covered!
Is Comic Con the new adult Halloween?
New York Comic Con is basically the pregame to the #1 costume holiday of the year but better. And instead of trick-or-treating for candy, cosplayers hop from food truck to food truck collecting savory treats to fuel up for the next panel.
If you were an attendee in years past and had the chance to stop by the Food Truck Village at the Javits Center, you know exactly what you are committing to for some of the best truck grub in the city all under one overhang! It’s all about strategy for large events just like NYCC.
Check out some of our favorite memories from this year!
See you next year!
“The Oscars of Street Food” has come and gone and we are STILL FULL. This past weekend, street vendors from across the boroughs came together on Governor’s Island for the annual cook off to celebrate what it means to be a successful small business. The NYFTA team had the privilege to stuff our faces again this year, support some of our favorite vendors and to scope out some new faces at the 2018 Vendy Awards.
It was a brisk Saturday and the perfect way to celebrate the First Day of Fall on Governor’s Island.
Food trucks and carts lined Colonel’s Row according to their nominee category, with music bumping and the smells of cultures mixing together wafting over the green space.
- 2018 VENDY FINALISTS -
BEST MARKET VENDOR
D’Abruzzo NYC *WINNER*
Hometown Spring Pancakes
Taste of Surabaya
BEST DESSERT VENDOR
Malai Ice Cream
Check out the Vendy’s instagram for more tagged photos from the weekend!
It has been an unofficial trend in recent years for Vendy Award winners to see a boom in their street vending or food truck business after being crowned in their respective categories ;)
We can’t wait to see how these small businesses grow with the support of their amazing community! Keep your eyes peeled.
Long headline, important topic.
Every event is unique in it’s own way - from the venue to the food being served, all the way down to why the event is being hosted. There are many creative ways to utilize a food truck for a WOW factor that will leave a long-lasting impression on your guests and set your event apart from the rest of the pack.
1. Use the physical truck as a brandable space
Fabricate the food truck with a fun, eye-catching design to grab the attention of the masses. Use hashtags, social media slogans and recognizable branding to get your message across. Brighter colors look so cool driving through the streets of Manhattan!
For a brand activation, plan to stop in diverse, high traffic locations throughout the city and boroughs to get the most out of the mobile advertising space.
2. Customize and personalize
The NYFTA members all have great menus that they are known for but pairing down their catering menu to 2-5 options makes it seem like more thought went into the event and helps expedite ordering and service two-fold! Several of the members have vegetarian options available upon request so you can think ahead to accommodate any dietary restrictions.
Weather is also a huge factor in determining an event menu. If your event is being held outside during the summer, you know it’s going to be sweltering and might consider choosing cooler menu items such as lobster rolls, sides of guacamole, cold brew coffee or ice cream sandwiches.
Another way to customize is to use the food service products to your advantage.
Napkins, food containers, drink cups, stickers: you name it and you can customize it! These are great takeaways that guests physically hold and take with them after they visit a food truck. Even if they get thrown away at some point, the brand impression is still there.
3. Add interactive elements
Place a drop box near the truck service window for business cards if you are hosting a corporate event to enter a drawing for a raffle. Everyone loves swag!
Use signage to your advantage. Most food trucks have a menu board you can either customize or use as a part of your truck fabrication. An “A frame” sign on the sidewalk next to the food truck is also useful for explaining menu selections and welcoming guests in an unexpected way.
Staff brand ambassadors (shout out to Mustard Lane) to engage with attendees, take orders, collect emails or use technology to show live clips of a product you are launching.
A photo booth might seem overdone but if used in a strategic way, it can have a huge impact on the engagement factor of your event. Guests can snap a photo and quickly post directly to social media using your wedding hashtag or tagging your brand.
No matter how you go about incorporating different elements and details into your event, consider this evidence that food trucks are always an unexpected treat!
Now go forth and get creative!