event planning

3 Creative Ways to Use a Food Truck at your Next Event

Long headline, important topic.

Every event is unique in it’s own way - from the venue to the food being served, all the way down to why the event is being hosted. There are many creative ways to utilize a food truck for a WOW factor that will leave a long-lasting impression on your guests and set your event apart from the rest of the pack.

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1. Use the physical truck as a brandable space

Fabricate the food truck with a fun, eye-catching design to grab the attention of the masses. Use hashtags, social media slogans and recognizable branding to get your message across. Brighter colors look so cool driving through the streets of Manhattan!

For a brand activation, plan to stop in diverse, high traffic locations throughout the city and boroughs to get the most out of the mobile advertising space.

A brand activation in partnership with MiQ and El Toro Rojo was an eye-catcher!

A brand activation in partnership with MiQ and El Toro Rojo was an eye-catcher!

2. Customize and personalize

The NYFTA members all have great menus that they are known for but pairing down their catering menu to 2-5 options makes it seem like more thought went into the event and helps expedite ordering and service two-fold! Several of the members have vegetarian options available upon request so you can think ahead to accommodate any dietary restrictions.

Weather is also a huge factor in determining an event menu. If your event is being held outside during the summer, you know it’s going to be sweltering and might consider choosing cooler menu items such as lobster rolls, sides of guacamole, cold brew coffee or ice cream sandwiches.

Red Hook Lobster Pound knows how to keep guests cool at an outdoor summertime event!

Red Hook Lobster Pound knows how to keep guests cool at an outdoor summertime event!

Another way to customize is to use the food service products to your advantage.

Napkins, food containers, drink cups, stickers: you name it and you can customize it! These are great takeaways that guests physically hold and take with them after they visit a food truck. Even if they get thrown away at some point, the brand impression is still there.

3. Add interactive elements

  • Place a drop box near the truck service window for business cards if you are hosting a corporate event to enter a drawing for a raffle. Everyone loves swag!

  • Use signage to your advantage. Most food trucks have a menu board you can either customize or use as a part of your truck fabrication. An “A frame” sign on the sidewalk next to the food truck is also useful for explaining menu selections and welcoming guests in an unexpected way.

  • Staff brand ambassadors (shout out to Mustard Lane) to engage with attendees, take orders, collect emails or use technology to show live clips of a product you are launching.

  • A photo booth might seem overdone but if used in a strategic way, it can have a huge impact on the engagement factor of your event. Guests can snap a photo and quickly post directly to social media using your wedding hashtag or tagging your brand.

No matter how you go about incorporating different elements and details into your event, consider this evidence that food trucks are always an unexpected treat!

Now go forth and get creative!