A Brief History of Waffles (and Dinges)


All the world is a waffle, and all of us are merely dinges.  The origin story of Waffles and Dinges is no less epic than the fluffy creations they are serving to this day. It all began a decade ago, when King of the Belgians Albert II got word of what were being passed off as Belgian waffles in the far away land of New York City. These soggy sorry pancake batter excuses for Belgian waffles of course would not fly – he immediately commissioned the Special Forces from the Department of Culinary Affairs, Department of Waffles to put an end to the disgrace that were these “so called” Belgian Waffles.

Wafels with ice cream

He knighted Thomas DeGeest to “Special Envoy for Wafels”, and later crowned Rossanna Figuera as “Ambassador of Good Things”. Wafels & Dinges was born. It all started with a ‘68 Chevy Truck roaming the streets of NYC. “Wafels & Dinges‘ mission shall be to give America’s “Belgian waffles” a serious upgrade”, Albert II declared. And the rest is history…

Wafels and dinges dessert truck

 

Over the last 10 years they have been making their king proud, raking up loads of awards in New York and beyond, from “Best Dessert Truck in America” to Bobby Flays throw down.

Wondering what exactly the dinges part of Waffles and Dinges is? Well we have another lesson for you. Dinges is a Belgian slang word roughly translating to ‘watchamacallit’ and in this case it refers to all the different scrumptious toppings piling on to the waffles. Chocolate fudge, whipped cream, strawberries, maple syrup, dulce de leche the list goes on and on.  A personal favorite of ours, the Waffogato – which yes is an affogato with a freaking waffle in it.

So the next time your sweet tooth is calling, satisfaction is right around the corner at Waffles and Dinges.

SHARE
Share on facebook
Share on twitter
Share on linkedin
Share on email
MORE POSTS
Macao Marketing Food Truck New York

Marketing Food Trucks in NYC

Why not take your show on the road and bring your brand directly to where your audiences are? With marketing food trucks, you can amplify your brand at the intersection of engagement and excitement.

Read More »